At Purple Phase, we perceive packaging design as a blend of art and science; the art of creating eye-catchy design honed by the science of tapping into consumer behavior. We understand that packaging is the silent ambassador of a brand, which reinforces its positioning. This ideology is reflected in our work process.
Before executing any design, first, we fully understand the brand. We ask questions like what is the brand positioning, what the brand stands for, who is the target audience, what is the vision for the brand, what is the USP of product etc. to get insight into the brand truth. Once we have answers to these questions, we delve into category, competition and consumer research. All these findings help us in developing the most impactful strategy and brainstorming unique ideas to create packaging design with a punch.