With the launch of mass mailing most of the companies and enterprises started promoting their businesses and services using it as marketing tool. Similarly, the platform of SMS has also become a premium tool for marketers to promote their or clients business and services. The traditional telecom infrastructure and network was never designed to cater to large number of SMS messages at the same time. Millions of messages had to be delivered each day from one operators networks to several other network. The demand of SMS lead to the evolution of newer business segments like SMS aggregators, SMS Wholesalers and SMS resellers.
Most of the SMS aggregators or resellers use in-house software solutions or open source which is unable to provide the latest technological benefits or advanced features that is needed. Hence, a comprehensive messaging suite platform was needed which could provide one stop solution to SMS aggregators, Telecom operators, carriers, VoIP providers and SMS resellers to choose the solution of their choice from the same platform.