In global trade, where the forestry is a complex industry and still much unexplored and inefficient, there exists no price index. As such, the price is determined by what can be motivated based on recent transactions or rumors, supply availability requires old personal relationships and demand is subject to brand power.

Meanwhile, the market is not simplified by the fact that a seemingly endless amount of product combinations exist due to a high degree of product differentiation. Thanks to factors such as fiber quality, interpretations of grading requirements, moisture content, value-adding and finally lengths - all exist in parallel in a global market. With language barriers and non-stop business and information flow, there should be significantly more efficient tools available to companies to choose from than what is available today.