This BBA is a UGC recognised University Degree program that facilitates one to learn and know the Events & Entertainment Industry at an early stage of his/her career. BBA in Event Management & Public Relations shall ensure a rock solid foundation for an aspiring Manager of the Future generation.

The industry always prefers a recognised degree & Diploma in comparison to an autonomous diploma when it comes to recruiting a Candidate.


COURSE STRUCTURE

Semester - I
1.1 Language-I
1.2 English-I
1.3 Management Process
1.4 Business Communication
1.5 Financial Accounting
1.6 Environmental Studies

Semester - II
2.1 Language-II
2.2 English-II
2.3 Organisational Behaviour
2.4 Advertising Management for Services
2.5 Economics for Executives
2.6 Value Education - Human Rights


Semester - III
3.1 Marketing Management
3.2 Introduction To Event Management & PR
3.3 Event Management Planning
3.4 Event Production Process
3.5 Skill based Subject-I
Communication Skills I (Practical)
3.6 Women Rights

Semester - IV
4.1 Human Resource Management
4.2 Event Cost Accounting & Finance Management
4.3 Event Marketing & Sponsorship
4.4 PC Software (Ms Office) Theory
4.5 PC Software (Ms Office ) Practical
4.6 Special Events (Wedding Planning & Live Events)
4.7 Communication Skills II (Practical)
4.8 General Awareness


Semester - V
5.1 Event Team & Crew Management
5.2 Event Resource Management
5.3 Brand Management
5.4 Event Hospitality, Law & Permissions
5.5 Special Events (MICE & Corporate Events)
5.6 Skill based Subject-III
Campus to Corporate (Practical)

Semester - VI
6.1 Entrepreneurship and Project Management
6.2 Public Relations
6.3 Media Management
6.4 Tourism Marketing
6.5 Project Work & Viva-Voce
6.6 Skill based Subject-IV
Soft Skills for Business (Practical)
6.7 Extension Activities @ Training Reports