BBA IN EVENT MANAGEMENT & PR

This BBA is a UGC recognised University Degree program that facilitates one to learn and know the Events & Entertainment Industry at an early stage of his/her career. BBA in Event Management & Public Relations shall ensure a rock solid foundation for an aspiring Manager of the Future generation. The industry always prefers a recognised degree & Diploma in comparison to an autonomous diploma when it comes to recruiting a Candidate. COURSE STRUCTURE Semester - I 1.1 Language-I 1.2 English-I 1.3 Management Process 1.4 Business Communication 1.5 Financial Accounting 1.6 Environmental Studies Semester - II 2.1 Language-II 2.2 English-II 2.3 Organisational Behaviour 2.4 Advertising Management for Services 2.5 Economics for Executives 2.6 Value Education - Human Rights Semester - III 3.1 Marketing Management 3.2 Introduction To Event Management & PR 3.3 Event Management Planning 3.4 Event Production Process 3.5 Skill based Subject-I Communication Skills I (Practical) 3.6 Women Rights Semester - IV 4.1 Human Resource Management 4.2 Event Cost Accounting & Finance Management 4.3 Event Marketing & Sponsorship 4.4 PC Software (Ms Office) Theory 4.5 PC Software (Ms Office ) Practical 4.6 Special Events (Wedding Planning & Live Events) 4.7 Communication Skills II (Practical) 4.8 General Awareness Semester - V 5.1 Event Team & Crew Management 5.2 Event Resource Management 5.3 Brand Management 5.4 Event Hospitality, Law & Permissions 5.5 Special Events (MICE & Corporate Events) 5.6 Skill based Subject-III Campus to Corporate (Practical) Semester - VI 6.1 Entrepreneurship and Project Management 6.2 Public Relations 6.3 Media Management 6.4 Tourism Marketing 6.5 Project Work & Viva-Voce 6.6 Skill based Subject-IV Soft Skills for Business (Practical) 6.7 Extension Activities @ Training Reports