PG Diploma In Aspects Of Media, Marketing & Events

PGDAME curriculum aptly equips a candidate to master the knowledge about the working of these varied functional areas, thereby generating career opportunities in wide range of industries.n. COURSE STRUCTURE Semester - I 1.1 Introduction to Event Management & Public Relations 1.2 Communication, PR, Presentation Skills for Events 1.3 Event Management Planning 1.4 Event Production – Process & Resource 1.5 Event Hospitality, Law & Permissions Semester - II 2.1 Advertising & Sales Promotion 2.2 Event Marketing & Sponsorship 2.3 Special Events – Wedding Planning & Live Events 2.4 Event Cost Accounting & Finance Management 2.5 Media Management 2.6 Event Research & Project COURSE HIGHLIGHT • Events – Comprehensive Understanding • Events Market & Business • Effective Corporate Communication • Event Coordination & Team Management • Effective Presentation Skills • The Event Leadership Professional Model • Public Relations Strategy & Planning • Journalism • Media Management – Print, TV, Radio, Blogs, Social Media, etc. • Business And Social Etiquettes • Celebrity Management • Lobbying & Community Relations • Crisis Communications • Creativity – Techniques & Methods • Budgeting using Spreadsheets & Cash Flow Management • Setup Considerations for Décor • Staging & Seating Management • Types & Purpose of Entertainment • Special Effects - Confetti, Fog, Smoke, Lasers, etc. • e-business – setting up websites, etc. • Strategic Advertising & Brand Management • Business Ethics & Code of Conduct • Experiential Marketing Events • Writing Press Releases & Editorial • Patents, Trademarks & Copyrights • Event Risk Management • Sports Events & Sports Marketing