In recent years, there has been a sharp rise in the number of internet users across the world. Every day, a massive amount of information is consumed online. Most people use computers and smartphones to access information. In such a scenario, it has become essential for every business to establish itself online. Regardless of the industry, having an online presence is an absolute must for every business. For this reason, digital marketing has assumed a very important role.
In digital marketing, a variety of digital channels such as search engine optimization, social media marketing, email etc. are used to market products. It includes everything from search result ads to e-mailers and promoted tweets.