About
The DataBeat Programmatic Trends Report for January 2024 reveals significant drops in CPM for programmatic advertising in the United States compared to December 2023. Overall CPM decreased by nearly 30%, with Display and Video experiencing drops of 39% and 31% respectively. Mobile devices, accounting for 60% of volume, saw the highest drop in CPM at 32%, while desktops showed more resilience with a 25% drop. Client-side prebid integration remains dominant among web publishers, with Google maintaining a strong position despite a 30% drop in CPM. Rubicon leads in client-side prebid integration, while Amazon's TAM owns a large share of volume. TripleLift stands out with a significant drop in CPM despite maintaining a strong position in both prebid and TAM integrations.
