About
Backlash is a London-based creative experiential marketing and brand experience agency specialising in disruptive, memorable experiences that connect brands with their audiences. From experiential marketing and pop-up shops to roadshows, retail activations and visual merchandising, Backlash delivers end-to-end campaigns from concept and creative design through to production, installation and live delivery. With a creative-first, collaborative approach, the agency creates immersive physical environments designed to generate engagement, conversation and lasting brand connections. Backlash works with leading brands across beauty, fashion, fragrance and FMCG, delivering campaigns across the UK and internationally.