Eenadu is the world wide publication. Eenadu ranks No. 6 among the regional languages dailies with a Total Readership (TR) of 5,906,000. By 1975, Eenadu managed to achieve its target of becoming a daily publication. However, it was popular in regions and rivalry was still an issue. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the mostly highly circulated newspaper in the region.