The company was emanated by late Shri Jagdish Prasad Haridwal in the year 1965 in Kolkata, which was taken over by Mr Bal Mukund Sharma i.e. his legal heir. Mr Bal Mukund Sharma is an inbred of Kolkata and brought up in Ramgarh, Rajasthan. An activating and influential personality with a passion to achieve success engaged himself in endeavours at a very tender age of 9. Created his empire with a whopping experience of 50 years. A nouveau riche, came to Delhi hand picked accoutrement and fashioned his own domain. Cleanliness, systematic setting, hygiene conscious had been his marks of perfection. The entire northern India zone has been functioning under his purview.