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There are three main local ranking factors that Google uses to rank your business according to its own criteria. These are relevance, distance and prominence.
Relevance — How relevant your business is to the searcher’s question. Relevance is determined by how closely your business matches the searcher’s query.
Distance — The further away your business is from the searcher’s location, the lower your rank will be. The closer your business is to the searcher’s location, the higher your rank will be.
Prominence — Prominence is determined by how well-known and well-liked the business is. High-prominence businesses appear at the top of the search results. Low-prominence businesses appear at the bottom.
