DIVA GROUP established its first furniture showroom in the West Hollywood district of Los Angeles County in 1985. Originally conceptualized as a space specializing solely in lighting, the showroom quickly evolved into the premier destination for contemporary furnishings from the finest manufacturers in Europe, including B&B Italia, Maxalto, Cassina, Kartell, and Flos.By 2001 DIVA GROUP began looking to expand its market, specifically in a partnership with B&B Italia. Settling in the Pacific Northwest, the collaboration produced not only a second DIVA showroom in Seattle, but the only other B&B Italia flagship showroom in the United States outside of New York City. The furniture store in Seattle, designed by Antonio Citterio, a legend of modern Italian contemporary furniture design, became the perfect setting to showcase the ever-evolving lifestyle campaigns of the B&B Italia &Maxalto furniture lines.The Seattle showroom, now in its 18th year, has since become.