eCubix Pharma is an integrated solution, which combines an easy to use sales force automation with a powerful business intelligence backbone. This unique feature makes the solution useful to all, right across the hierarchy. On one hand it helps the field employees to perform their daily activities more efficiently. They can actually focus on their core activities rather than merely reporting them. At the same time it largely reduces manual activities performed by the Administration department. Reports are efficiently designed, so that the analysis becomes very simple for the Management, enabling them to take faster decisions.