About
In recent times, the world has been in an era that is commonly referred to as the digital economy era. Businesses have continued to take advantage of the wide range of digital solutions available to remain relevant, competitive, and provide better solutions to their customers. MarTech is a term that refers to the process of integrating marketing and technology. It also refers to tools, efforts, and initiatives that are applied to marketing to achieve set goals, aims, and objectives. MarTech has gradually become a trend marketers utilize to carry out marketing campaigns. That said, MarTech is made up of a wide variety of emerging technology, analytic tools, and software applications such as machine learning and artificial intelligence which are both helpful in enhancing media spend.
