Prozone INTU is a specialist retail and residential-led mixed-use real estate developer, harnessing Intu Properties Plc (INTU) experience as UK's largest retail real estate developer combined with Prozone in-depth knowledge of the Indian retail marketplace. The company has a strong balance sheet, a large land bank fully paid, a planned pipeline of projects and a strong domestic execution team.

The business model is to acquire large land parcels at select locations in high growth corridors within city limits. Subsequently, design, develop, execute and manage high-quality Regional Shopping and Entertainment Centres and on the conjugant land bank to develop and sell mixed-use Residential Townships and Commercial Office Blocks to create new 'city centers' across the rapidly evolving Indian urban landscape.