On an average it is estimated that 340 million people use search engines to find products and services every day and hence most of the businesses possess an internet site to market their products and services. With a proper Digital Marketing training you can build a more successful business and much higher web traffic towards your site. To meet today’s cut throat competitive market, the rivalry amongst various websites of different firms (to rank high in the search engine results) has strengthen forsaking those that are ill-informed of the right, if not, the most effective search engine optimization techniques .