European Outdoors began based on a lifelong love affair with scuba diving. Addicted to the intoxicating adrenaline that comes along with spending time under the water’s edge, our company founder turned a passion for scuba diving into a business. Originally known as Prime Scuba, we started as a place where scuba divers could not only buy equipment but share tips and information. After a decade as a scuba diving destination, Prime Scuba decided to expand into European Outdoors. This migration only seemed natural as our knowledge of all things water sports related grew.