Vayne specialises in individually personalising their collection pieces with the buyers’ initials or name using hardware metal letters. The metal letters come in a variety of colours and are discrete yet bold. Vayne envisions itself as a preppy chic lifestyle brand that chooses lifestyle or fashion pieces that can easily fit into an individual’s everyday life. Maintaining a minimal yet lux appeal, the company’s collection pieces are designed to stay relevant for many fashion seasons. Vayne’s inspiration came from a need to create a truly personalised luxury accessory that felt and looked special and customised. As many other businesses chose to foil stamp (which at times can look like a sticker) Vayne chose to take it one step further by adding 3D discreet metal lettering to each collection piece at a competitive price point. Now everyone can enjoy a luxury piece without breaking the bank.