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Consider your potential client base. We have, of course – Thunder Bayers – the people living and working in the city. Let's say you're a mechanic; when they look up "car repair Thunder Bay", you intend to be the first company that turns up. People looking terms on Google or other search engines are trying to find services now – chances are that if you're the first result, they'll assume you're the greatest and go with you. That's especially true in emergencies.
Consider, though, all the other communities in the Thunder Bay district and surrounding locations. Your company may be one of the only companies giving your services in the area. That implies when people look up "car dealership in Nipigon" or "plumber in Red Rock", you want them to find your Thunder Bay location. Searching for who you can service outside your immediate area can seriously expand your client base. Take advantage of Thunder Bay's status as the largest city in Northwestern Ontario. You might even branch out to customers in places as far away as Sioux Lookout!
