Pamu, a Maori-owned brand founded by Alicia in 2022, brings innovation and affordability to engagement rings NZ. Alicia, a dedicated entrepreneur and designer, creates timeless, luxurious jewelry for wahine. Her designs, born from style and functionality, cater to everyone, addressing a gap in affordable, hypoallergenic jewelry. Pamu stands out among NZ jewelry designers, especially for engagement rings in NZ.