Allstate Pools & Spas Westlake Village started business as a subsidiary of Sears, Roebuck & Company. We’re not sure exactly when, but sometime shortly after World War II. About 1970, Sears decided to get out of the pool business, and sold it to Mr. Bernie Baruch. Dennis Wisby began working as an employee for Mr. Baruch in 1973. Dennis Wisby graduated from the University of Oregon in 1962, and then served in the United States Air Force, resigning with the rank of Captain in 1969. For some reason he was attracted to the pool business. When Mr. Baruch decided to sell Allstate Pools & Spas in 1978, Dennis bought the company. Since then, he has built it into a well-known and respected member of the business community in the Los Angeles-Ventura County area of Southern California.