A web developer specializing in local citation work is a professional with expertise in both web development and local SEO (Search Engine Optimization). This individual is skilled in creating and maintaining websites while also focusing on optimizing them for local search visibility. Their responsibilities include designing and developing websites that are not only visually appealing but also optimized for local search terms. They ensure that the websites they work on are easily navigable, load quickly, and provide a seamless user experience across different devices.
In addition to website development, they also focus on local citation work. Local citations are mentions of a business's name, address, and phone number (NAP) on various online platforms such as directories, review sites, and social media networks. These citations play a crucial role in improving a business's visibility in local search results.