Premier Club Rewards is an exclusive reward programme, designed for the Park Grand London hotels & the Shaftesbury Hotels properties. A Premier Club Rewards member can enjoy exclusive privileges comprising of the potential of earning a free night’s stay and complimentary room upgrade. The Premier Club Rewards members can also get 10% off on the best available rate when booking directly through our official website. So, Join, earn, collect the requisite points and redeem them for a free night stay. For more details about this loyalty reward program, visit Membership Benefits page.