Search Engine Optimization (SEO) focuses on growing visibility of a website in search engine results organically (without pay). It includes both the technical as well as creative elements required to improve the website rankings, drive traffic and increase awareness in search engines. The various aspects of SEO include keywords on the page, the website speed, as well as the way other sites link to you on the web. Basically, SEO initiatives are like structuring your site in a way that search engines could crawl and understand it. But it is not just limited to that; it is also about making your website user-friendly.