Alex Montez Murray, American Businessman, Founder of W.O.W Ice, lost his younger sister, Akyra Murray, during the Pulse nightclub shooting. She was just 18 years old, and headed to Mercyhurst University on a full basketball scholarship. Despite his pain of losing a close loved one he pushes forward to help inspire others experiencing similar challenges, and continues his sister's legacy through his frozen treat business called W.O.W Ice.