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  • Problems Small Export Businesses Face and How to Overcome Them

    22 Apr 2022 /

    Problems Small Export Businesses Face and How to Overcome Them

    The Indian Government wants to triple the number of goods it sells to $1 trillion by 2025. Indian exports reached an all-time high of $95 billion in April-June 2021, representing an 85 per cent increase year-on-year, providing more evidence that the country is on the right track to pursue this objective.

    Starting a business entails merely having a concept, raising financing, and developing a loss mitigation strategy. From selecting a product or service to identifying a buyer's market for it, the entire process is only the beginning of a lengthy and tiresome research process that is both inescapable and profitable in the long run.

    Small Export Businesses face a lot of competition while expanding their Business in the international market. Only intelligent techniques and planning can help you secure your endeavours' success and long-term viability in the international market.

    Often, Small Export Business foreign sale occurs due to a referral from an international buyer. In some instances, firm officials may not have considered the import implications of selling their products outside India. It's an appealing prospect, but what should you do next?

    Problems and Solutions for Small Export Businesses to Grow their Business


    Below we have mentioned challenges that small business exporters encounter, as well as resources to help them overcome:

    #1. Identifying the export market

    Identifying the export market is a crucial and deciding step in your company's growth, whether your company is into exports and imports of niche products or popular products. Small businesses must follow the SIS – Screen-Identify-Select process to determine which market would bring them the most profit and minimize risk. Market viability can be assessed by looking at how these markets do on the Democracy and Corruption Perception Index when screening markets through an elimination procedure. Before deciding, you can use these parameters to evaluate the current political atmosphere and the associated governmental risks. Many factors might help small Businesses avoid risk and form a solid strategy to grow their exports.


    #2. Finding Buyers and Broadening your customer base

    Having just one or two customers isn't enough to sustain a small business. As one of the most common causes of business failure, relying solely on a single customer is extremely risky. So how can you diversify your consumer base in this environment, where the cost of acquiring a new customer has climbed by 60%?

    Various strategies are available, each tailored to a specific product or service. Even though you need to find a good wholesale buyer in the B2B market in order to be a long-term success in the B2C market. Using B2B websites, you may quickly and easily locate potential customers. There's a catch here, too. One must choose the correct portal and conduct a comprehensive background check on a buyer before engaging in an export or import business.


    #3. Creating brand awareness

    Brand marketing methods are constantly evolving. 70% of marketers believe that brand awareness is more critical to organizations than direct sales and conversions. Anyone who has never heard of you is unlikely to purchase from you. A company's online presence would be incomplete without a website. In addition to that, there's the Internet and social media. The product's popularity and the openness of your Business can be shown by using visuals to describe it, regardless of whether you export a small thing, wholesale agriculture supplies, products or machinery. Please make a video testimonial for your export business from clients and customers and post it on social media. As an alternative to video material, write a blog post on your buyer's positive business experience with you.

    Highlighting your Small Export Businesses in this way is effective. Before negotiating payment and shipping terms, anyone interested in doing Business with you will go through all of these channels first. Finally, don't forget to add your company to Google My Business. You're missing out on a lot if you're not using it, as the rest of the world is.


    #4. Supply chain issues

    Global supply chain problems in 2021 led to a shortage of shipping containers and high shipping costs for many industries. As a small export business, you have little control over the big picture, but you can do a lot to prevent these anticipated problems by being better prepared. It's advisable to have a backup plan in place in case of supply chain disruptions caused by labour or political turmoil.

    The most important part of this export industry process is keeping track of your inventory. Your product's entire journey from manufacturer to customer can be tracked with the help of Supply Chain Management (SCM) software.

    These preventive measures are not the only things you can do to ensure the safety of your goods. It's not enough to tell your factory owners to wrap breakables in extra bubble wrap, and you also need to make sure that the barcode on the box is correct before shipping.


    #5. Ever-changing Foreign Policies

    Failure to comply with foreign regulations governing international trade and exports, again and again, could result in your shipment being stuck or seized. You should examine and gather all the data before and determine whether any regulations have changed regarding exports and imports of goods to a new market. Investing a little time and effort can save you time and energy. These trade policies also include a small portion of relevant product certifications. To ensure a successful cargo, both the exporters and importers must meet their customs clearance obligations.


    #6. Communication gap

    You'll inevitably encounter linguistic and cultural barriers if your goal is international. Finding and interacting with customers from countries where English is not the primary language is a cause of fear for many small export businesses. If you can't express yourself in a way that conveys the proper message, you'll have difficulty attracting new customers. Nations and peoples may have become more connected due to globalization, but the gap caused by cultural differences still has to be bridged. In other countries, Business is conducted differently. While you may hope for faster response times and better connectivity, the buyer will take their time with the transaction. Impatience can jeopardize the entire agreement; thus, it's best to use an intermediary if impossible.


    #7. Currency Exchange Rates Pose Financial Risk

    The price of manufactured goods can be more understandable, but exchange rate risks can harm profits and earnings. Although exporting from a country with more stable businesses is probable to have a much more stable or predictable financial system, there is still a high level of risk to consider when doing so. The currency exchange rate can fluctuate wildly due to global economic and political conditions, and manufacturers should consider this risk when planning their production.



    Taking one's company overseas is a goal that necessitates a significant investment of time and resources and the willingness to take calculated risks. However, thorough research and planning will assist you in overcoming all of the initial obstacles that stand in the way of realizing your export company aspirations.

    Our services at DealerBaba are ready and waiting to assist you with any issues you may be experiencing. Suppliers benefit from an elite Trade Specialists team that connects them with potential customers. These skilled professionals can bridge any communication gap and ultimately play a vital role in the deal's success by better understanding both sides.


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